Linen Love

Linen is the star of this summer

At BRAX, linen appears both as a basic or as a statement piece and looks particulary beautiful when worn from head-to-toe for a world of colour. Linen reflects the defining spirit of our times : love for the planet. What better material than linen to convey the need for closeness to nature? The favourite fabric of many designers this summer is explored in a chic and cool way at BRAX. Taking URBAN NATURE as its ethos, the collection finds a balance between sustainable natural materials, romantic chic and a relaxed attitude to life.

Nude and sand shades are striking when combined with shirts in red and white signal stripes, while figure-hugging materials in flared trousers appear softly feminine when paired with floral patterned shirts.

Airy tunic cuts, the cooling flax properties of fashion forward linen and the fresh colours of the collection all point to one thing: summer!


Find all packshots here, PR pictures here and all lookbook images here.


 

About BRAX

FEEL GOOD! - Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.

BRAX is all about passion: A passion for inspiring customers for our products. This passion guides us in every project and all decisions during our day-to-day work. This has enabled us to develop BRAX into a successful casual fashion brand, well beyond our core product - trousers. In a changing world of fashion, we are shaping the future of BRAX in cooperation with our partners and customers. Our products are a byword for perfection and quality. Our desire to provide a top-quality service is reflected in our products, communications and in the people who represent our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are the architects of their own lives, are mainly 35-59 years old, are experienced and have the positive trait of valuing what is genuinely important.

The brand values smart, stylish and passionate epitomise the BRAX brand! For our partners we are an image anchor, for our customers always the right choice when it comes to the demanding implementation of fashion trends, while at the same time convincing with product innovations and a high degree of fashion. Our passion is contagious!
More than 1,100 employees are decisively responsible for the success of the BRAX brand, while over 1,800 shop-in-shops serve as image carrier of our label worldwide. We combine online and offline stores into smart solutions and the BRAX marketing activities reach people worldwide without neglecting local conditions - think global act local.